Why Madewell Loves Alexa Chung

At the opening party for a new West Coast Madewell store, marketing director Gigi Guerra took a time-out from the festivities (which included cocktails, keychain making with Me & Arrow, and some vigorous denim shopping) to talk about the brand’s most famous collaborator.

Alexa Chung — model, TV personality, and all-around fashion plate — recently signed on to do a second collection after a fast-selling first round. Guerra breaks down the craze for us.


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