Per Lei Brings Theory, DVF to NJ

Candice Caprice's Per Lei Boutique opened its second store location this past Memorial Day weekend, bringing leading labels to one of Philadelphia's favorite seashore resorts. Situated on Dune Drive in downtown Avalon, New Jersey, the boutique boasts women's apparel, shoes, and accessories from designers like Theory, Robert Rodriguez, Rebecca Taylor, Yoana Baraschi, Alexis Bittar, and Diane Von Furstenberg.

A smaller version of the Alexis Bittar Wall from Per Lei's Media location makes its way to the new shop, offering resin bangles, earrings, and necklaces from the popular jewelry designer. One item conspicuously absent from the menu: swimwear. In an effort to stand out in a crowd of beach-centric boutiques, Caprice made the unexpected decision to bypass bathing suits in favor of refined cover-ups, yacht-club-appropriate frocks, and gauzy tops.

If your summer plans don't include heading "down the shore," then make a point to stop by Per Lei's Media location A.S.A.P. The boutique is promoting a Retail Therapy Summer Sale, with 30 to 50 percent off retail prices. The sale ends Saturday, July 2.

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