New Shop Coming to Old City

Back in June, we reported on a new "mystery" store setting up shop in the Old City space formerly occupied by Matthew Izzo. Not much was known about the store then, other than its name: Kaleidoscope Boutique. Our curiosity was piqued, but decorative paper lined the windows, shielding the shop's interior from nosy passersby (e.g. yours truly), and an internet search was fruitless. But now, over four months later, we're pleased to report that we've finally got the inside scoop on the much-anticipated store, from none other than the boutique's owner, Irina Mitchell:

We've been waiting for what seems like an eternity (in the retail world, anyway) to learn what Kaleidoscope is all about. Can you finally fill us in?
Our vision is a very unique departure from the typical cookie cutter boutique. Our fashions will be sitting pretty in a unique juxtaposition of Parisian style meeting industrial design. The jewelry will be housed in bright, candy colored jewelry cases. The showcase of shoes is sure to bring a smile to the most disconcerting stiletto connoisseur.

You'll be stocking women's fashions, from apparel, shoes, and accessories to a smattering of vintage Chanel. What lines are you most excited to be offering Philly?
The Parisian line, Aventure des Toiles -- every piece of clothing in the collection coincides with a Parisian artist's painting. L'etiche is an amazing German line that brings avant-garde fashion to a new level. I am also carrying Mandalay, a dress line that I strongly believe in; their couture dresses have been the event uniform for celebrities and fashionistas alike for years. King Baby is one of my fine jewelry lines made from the highest grade of silver. Each piece is unique and brings edge to any casual or dressy outfit.

Who is Kaleidoscope's target market?
All of the spectacular women in the tri-state area who find themselves daydreaming about fashion. We welcome the women who put fashion first and dress to impress. We like to think of Kaleidoscope Boutique as the calorie-free way to satisfy a sweet fashion fix.

What other labels will we find at your shop?
Boutique 9, Chio Italian Swimwear, Young Fabulous and Broke, Tarina Tarintino, Robins Jeans and Belts, Letiche, Enzo Angiolini, and many more.

What's the message you hope to convey via your store?
I've always thought of fashion as art, and in the grand tradition of those I look up to such as Elsa Schiaparelli and Salvador Dali, I wanted to communicate that fashion doesn't always have to be safe!

Kaleidoscope is slated to open in February, 2012. For more information, visit the shop's website or Facebook page.

Related Stories on The Feast:
Whisper Down the Lane: Kaleidoscope Boutique Has Old City Businesses Buzzing
Two New Retailers to Join the Plymouth Meeting Mall Next Month
Duke & Winston's Seun Olubodun to Open Northern Liberties Showroom in October

Photo Credit: Facebook/Kaleidoscope

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