J.Crew's recently-unveiled Fall 2011 collection is inspired by "The Great Gatsby" and "Bonnie & Clyde," and features everything from '70s-influenced purple trousers to a perfectly boxy leopard-print jacket -- a far cry from the simple button-down shirts and jeans for which the brand first became known. We asked J.Crew president Jenna Lyons what she considers to be the brand's "franchise items" -- the pieces that will never vanish from the J.Crew catalogue, no matter how expansive its repertoire becomes.
