Heidi Klum launched two footwear collections exclusively for Amazon today: HK by Heidi Klum sandals, pumps and booties; as well as HK for New Balance sneakers.
Klum, who recently ranked #83 in Forbes' Most Powerful Celebrities for 2011, gave the following overview on the line's Amazon page:
“After I launched my HK for New Balance activewear collection and started reading the customers' feedback, it became apparent that that customers wanted a to see a shoe collection that also offered stylish, sexy and affordable styles. With these customers in mind, I immediately got to work and am thrilled to introduce to you to my new HK by Heidi Klum Shoe Collection, available exclusively on Amazon.com."
The seven-style line includes the usual menagerie of high-fashion styles -- from platform peep-toe pumps to flat sandals -- and apparently a slew more options are set to hit the site in the coming weeks. The HK for NB sneakers, on the other hand, comprise six styles—although only one came up in our search as of Monday morning—priced under $100 a pair.
According to WWD, Klum's apparel offerings -- which include, at the moment, a maternity line with A Pea in the Pod -- have done incredibly well, which signals good things for shoes sales as well. Rumor has it that eyewear will soon follow.