Gilt Opens a Virtual Wedding Shop

Last October, designer flash sale site Gilt Groupe kicked off a slew of virtual wedding sales, soon followed by the likes of The Aisle, BHLDN by Urban, Inc., Shopbop Weddings, and others.

Today at noon, the brand launches a second round of nuptials-themed e-tail. Site members should plan to shop designer gowns by Vera Wang, Alberta Ferretti, Dolce & Gabbana, and Reem Acra, and menswear by labels including Versace, Hickey Freeman, and Calvin Klein.

Additionally, sister travel site Jetsetter is curating a series of honeymoon destination packages, and celebrity wedding planner Yifat Oren (clients include just-married actress Reese Witherspoon) will guest blog and field a live Facebook Q&A today at 3 p.m.

In New York, Kleinfeld Bridal will host a Gilt City-sponsored shopping event, early May 3 sample sale access, and a V.I.P. shopping package giveaway.

The Wedding Shop:
Noon, April 14-midnight April 17, EST. Sign up for sale access here.

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