The King of Prussia Mall is one of two U.S. malls scheduled to debut Express' new, Japanese-designed prototype store. WWD reports that the prototypes, inspired by a "three-dimensional fashion magazine," are designed by the Japanese design firm, Wonderwall, under the lead of Masamichi Katayama, the firm's founder.
Following a futuristic theme, concrete floors and mortar walls create an "expansive" feel, complete with glossy white dividing walls, circular raised product platforms, and 3-D art suspended from the ceiling. Adding to the space-age feel, the store will feature stainless steel light fixtures and interactive touch-screen computers, as well as monitors live-streaming Express fashion shows.
While Express stores typically measure in at 8,000 square feet, the prototype stores will be larger at 13,000 square feet, and split into three sections: men’s, women’s, and the denim lab -- a "dual-gender" station for displaying Express brand jeans.
The Feast/Shop Philadelphia spoke with the King of Prussia Mall's marketing team this morning, who informed us that the prototype is slated to open Wednesday, June 29, pending construction delays. The store will remain in its location on the ground floor of the Plaza, near Victoria's Secret and other customer favorites. And while the mall's marketing reps aren't at liberty to comment on the store's specifics, they ensure that the Express loyalists will love the prototype, calling it "exciting, beautiful, and innovative."
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