It may be April Fool's Day, but this is no joke: today marks day one of Jimmy Contreras' "Freshii Fifteen Challenge." Partnering with Freshii, a health-foods cafe in Center City, and Sweat gym, our favorite fashion blogger/style guru is embarking on a weight-loss mission through a combo of exercise and Freshii-provided meals.
While Contreras didn't tell us exactly how much weight he'd like to lose, he did mention he's aiming for a "lollipop"-proportioned body type. All kidding aside, Contreras says, "The challenge will not only be about the food, it'll be a lifestyle change. Having gained in excess of fifty pounds in the last few years, I'm reading for the next chapter of my life."
Contreras will be documenting the trials and tribulations of his weight loss journey on his Website, PhillyStreetStyle.
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