Cheap Chica's Guide: South Moon Under

What started as a simple surf shop in Ocean City (it was actually a wood shack at one point!) has now evolved into a well-known house of fashion. South Moon Under is known for their contemporary mix of brands and price points and with twelve locations throughout Pennsylvania, Virginia and Maryland they’re clearly doing something right!

But if you’re wondering what to buy once you get in the store, listen up! Store Manager, Marcia DiBona shares her expert fashion advice for the upcoming season…

What 3 trends are an absolute must?

1. Boyfriend Blazers

 2. Novelty Leggings

3. Boots- Any height, texture, or color!

What are some of your favorite looks for Fall?

The “his and hers” look is definitely in for the fall! Look for menswear inspired pieces that have an edge! I suggest distressed jeans, motorcycle jackets, boyfriend blazers and oversized cardigans for the freshest fall style!

What looks should we avoid?

The prep school/military look is so last year, so keep those equestrian and varsity inspired pieces in the back of your closet.

And this fashion haven isn’t just for the ladies…the also carry a plentiful collection of men’s clothing too! Their men’s department is one of the best kept secrets in Philly and loaded with everything a man needs- tees by Obey and RVCA, button downs from Hugo Boss and Penguin and a wide variety of denim, hoodies and even accessories!

South Moon Under

1731 Chestnut Street

Philadelphia, PA


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