Cheap Chica's Guide: Scarlet Fiorella

For her second store, Michele Giunta Cimillo, decided to make the experience very personal.  Her boutique, Scarlet Fiorella, adorably named after her daughter, offers home furnishings with a European “shabby chic” feel along with hip “item driven” children’s wear. 

This Center City boutique has quickly become a huge hit among discerning parents who are looking for one-of-a-kind items for their kids rooms and their closets.

“I specialize in really fun, hip clothing for kids that are great items that the child can grow into,”  Michele said. 

And as a parent herself, she knows exactly what parents want, so you’ll find an eclectic selection of price friendly pieces that will make your tot the coolest kid on the block! 

If you’re shopping for your little girl, Michele said everyone should buy Ooh La La's Tutu Dress. 

But if you’re shopping for your son, “It’s all about the skater look, so try one of our Monster Republic skateboard shirts with great vintage lettering on the back!” Michele added.

And finally, if you’re looking for a unique and affordable baby gift, pick up one of Sara Kety’s “funny onesies”!  They carry a huge assortment of styles and you’re sure to find one with the perfect saying for that special baby. 

And don’t forget to mention NBC10 to save 15% on any purchase in the store!

Scarlet Fiorella
113 South 13th St
Philadelphia, PA 19107
Tel: (215) 922-1955

Philly-based Fashion Expert Lilliana Vazquez  has been in the industry for almost 10 years where she has worked at top fashion magazines, as an accessories designer and as a fashion consultant.  She is also a regular contributor to Glamour Magazine, Marie Claire, WE Women's Entertainment, Univision and a contributor to

Lilliana is the founder and editor of The Cheap Chicas Guide to Style, a daily blog featuring the best in budget fashion and expert style tips. With daily updates and deals, it is the go-to destination for frugal fashionistas! Feel free to email Lilliana with your fashion questions or story ideas.

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