Ben & Jerry’s isn't just for people anymore.
The venerable Vermont ice cream company said Monday it’s introducing a line of frozen dog treats, its first foray into the lucrative pet food market.
Doggie Desserts, sold in 4-ounce cups, go on sale in U.S. groceries and pet stores later this month. The treats are made with a base of sunflower butter, the same same ingredient Ben & Jerry’s uses in its non-dairy human desserts.
Ben & Jerry’s is the latest food company to pivot to pets, joining Smucker's and General Mills. They're sensing opportunity as more Americans acquire furry friends.
Get Philly local news, weather forecasts, sports and entertainment stories to your inbox. Sign up for NBC Philadelphia newsletters.
Copyright AP - Associated Press