What to Know
Thursday, July 11, 11 a.m. to 7 p.m.
Participating 7-Eleven stores
Free small Slurpee
You can't spell "brain freeze" without including the word "free," which is as handy a device as any for remembering that there's a day in July when a whole bunch of small Slurpees cross a whole bunch of 7-Eleven counters without any money crossing in the opposite direction.
But the sevens and elevens go even deeper with this delightful day, for the promotion begins at 11 in the morning and lasts through to 7 o'clock that night.
Could you make a small Slurpee last for a full eight hours?
We jest. You'll drink it right away, slurping it, even, because that's what the name suggests.
And, no, Slurpees don't go hand-in-cup with brain freeze, for we've all learned how to slurp slowly, and with pleasure, by now.
Haven't we? Don't rush your wild cherry-flavored treat or cola-tastic cool-down. Enjoy.
And possibly get another freebie in the future.
"Join 7REWARDS and use the app to scan your FREE 7/11 Day Slurpee," the company said. "A coupon for 1 FREE Slurpee of any size will be waiting for you the next day inside the app! Good for 30 days (While supplies last in participating stores)."
One-dollar items, like pizza slices and Big Bite hot dogs, will also be part of the scene at participating stores.
Good to remember? This isn't the same 7-Eleven Slurpee-based holiday as Bring Your Own Cup Day, do note (an inventive occasion which has seen ambitiously minded Slurpee lovers arriving with kitchen pots and helmets and such).
Nope, this is all about a not-so-wee freebie, one that'll see you through some of the swelter.
Could this day devoted to free Slurpees actually be some sort of sci-fi portal for more days in the 90s?
When we think about it, we do wonder. And when we wonder, we want to drink a fruity Slurpee, which helps us think better. And then we wonder some more.
It's a real full circle situation, but don't get caught in the loop for too long: 7-Eleven Day is only on from 11 a.m. to 7 p.m. on July 11 at participating 7-Eleven stores.