The singer-actress-designer is shutting down her Sweetface line, according to Women's Wear Daily.
After launching in 2003, the line will halt production with the spring 2009 collection – currently in stores – as its last, at least for now.
"In light of new company strategies, we have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view," the company said in a statement.
No word on when the line might return to stores.
Sweetface was the second clothing line for Jennifer, who also has JLO by Jennifer Lopez, which sells in 40 countries outside the U.S.
JLO, which launched in 2001, stopped production in the U.S. in 2007.
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