The “Hotel for Dogs” star, who turned 18 on Tuesday, is the new fresh face representing the skincare product in TV and print ads, Neutrogena announced in a statement to Access Hollywood.
“To be a part of a brand that I have always loved and believed in is a once in a lifetime opportunity,” Emma said. “It’s important to me to be associated with Neutrogena because they instill confidence and beauty in young women.”
Most recently, “Californication” star Natascha McElhone represented the brand.
“Emma Roberts embodies the youthful spirit and confidence that have always been part of the Neutrogena brand and we are proud to have her as our newest brand ambassador,” said Neutrogena president Jim Colleran.
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