Be a 10: Meet Joe

Joe is a fashion model and interior designer

By JOE MATTHEWS and KAREN ARAIZA
Updated 2:45 PM EDT, Tue, Jul 28, 2009

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Joe Matthews

Hi, I’m Joe Matthews. I own Matthew’s Interior Design in Old City, Philadelphia.

I’m also a fashion model, working with Reinhard Model and Talent and have enjoyed experiences working for top lines such as Tommy Hilfiger, Boscov's and Nautica.

One of my key business goals is to make beautiful and unique environments which are as accessible to everyone, just as fine clothing and fine dining are accessible to the public.

On a personal level, I’m working hard to convert that last 10 pounds of fat into 10 pounds of solid muscle and drop my body fat ratio to 11.5% by mid-August.
 

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First Published: Jun 2, 2009 1:45 PM EDT

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