Stretch of Columbus Boulevard to Get Super Long New Name | NBC 10 Philadelphia

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Stretch of Columbus Boulevard to Get Super Long New Name

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    Philadelphia WWII veterans William J. Guarnere and Edward “Babe” Heffron are honored with a section of Columbus Boulevard in South Philly being named for the "Band of Brothers" heroes. (Published Friday, June 3, 2016)

    A section of Columbus Boulevard in South Philadelphia is set to be renamed again (remember when it was Delaware Avenue?).

    And the new name could be in the running for longest street sign in America:

    The renaming honors two Philadelphia natives whose service in World War II made them central characters in the HBO series “Band of Brothers. The new designation will stretch from Washington Avenue to Oregon Avenue.

    State Rep. Bill Keller, D-Phila., will host a ceremony noon, Thursday, with Philadelphia Mayor Jim Kenney to dedicate the William J. Guarnere and Edward “Babe” Heffron Memorial Boulevard in Philadelphia.

    The dedication ceremony will take place in the parking lot of the River View Shopping Center in Philadelphia, located near 1100 S. Columbus Blvd.

    Keller’s H.B. 1279, signed into law as Act 87 of 2015, was the legislative impetus that made the renaming happen.

    Guarnere and Heffron served with Easy Company, 2nd Battalion, 506th Parachute Infantry Regiment, in the 101st Airborne Division.

    The soldiers of the 101st Airborne were the main characters in the 10-part 2001 miniseries produced by Tom Hanks and Steven Spielberg.