News and Information to Help You Get Ahead

WhatsApp Made Billions by Understanding Millennials

View Comments ()



    Bloomberg via Getty Images

    The business world continues to be shaken by blockbuster tech deals, with the $19 billion deal between WhatsApp and Facebook being the most recent example. While most of these high-flying deals seem to be coming from the tech world, I would argue that it’s not the sector that defines the success -- it’s the product itself.

    What allows any product to make the leap from ho-hum success to billion-dollar deals? Many brands and companies know at least part of the answer: Millennial. Yet, identifying your target is only half the battle.

    Lesson No. 1: Only high-participation/high-shareworthy brands will be the big winners

    It was our thesis long before Facebook purchased WhatsApp that only high-participation/high-shareworthy brands would be the big winners of tomorrowland. Read more about this story on

    For more breaking business news go to