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UPenn Students' Startup Gets Funding Boost From Student-Run Venture Fund

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    Philadelphia Business Journal
    Prayas Analytics founders Yash Kothari and Pranshu Maheshwari.

    On Wednesday, I wrote that First Round Capital’s Dorm Room Fund in Philadelphia was getting ready to announce some more investments.

    News broke Thursday that Prayas Analytics, a startup run by two seniors at the Wharton School of the University of Pennsylvania, received $20,000 in funding from the student-run venture firm.

    Prayas Analytics is an analytics company that provides brick-and-mortar retailers with store operations-focused data. Basically, its technology monitors what is happening in stores (how long customers are standing in line, for instance) by analyzing surveillance video footage, which then prompts the formation of statistical models. The models can be used to better store operations and customer experience.

    Prayas Analytics’ co-founder Pranshu Maheshwari said the startup recently completed its pilot with a Fortune 200 company, which isn't being identified... Read more about this story on

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