"Baseball isn't about feeling good," according to Jimmy Rollins.
The ad features J-Roll talking to a couple of kids who have found a pair of comfortable cleats.
The hilarious twist is that the former MVP takes pitching machine baseballs off his chest throughout the ad.
The funniest part is when J-Roll does his best Mr. T facial expressions while taking a string of baseballs right off his torso.
Watch the entire ad and see if it makes you hurt -- with laughter.