Southern Californians will be the first in the nation to check items off their grocery lists at Whole Foods' new 365 market, which opened in Los Angeles' Silver Lake neighborhood Wednesday with the promise of lower prices and a "streamlined customer experience."
The high-end grocery chain's smaller quality-meets-value store at 2520 Glendale Blvd. will feature product selections from Whole Foods Market's 365 Everyday Value brand and a curated mix of products from Friends of 365 including Allegro Coffee Company, teaBOT and by CHLOE, plus partners Loomstate and Instacart.
"It's an awesome thing," Silver Lake resident Joseph Tan said. "If they actually have lower prices, well see."
Doors opened at 9 a.m. following a cake-cutting ceremony celebrating the opening of the Austin-based company's first 365 store in the nation. Grand opening deals, including discounted food items, will be offered.
The 365 store boasts a different look than typical Whole Foods stores. The space is airy and accented with blues, reds and yellows. All price tags are digital and fewer printed signs are displayed.
A loyalty program offering personalized offers and deals will also be launched.
More locations are planned for Southern California, including in Long Beach, Santa Monica, North Hollywood, Claremont and Los Alamitos. Two locations in the Bay Area — San Francisco and Concord — are also planned.
The company says two more stores are slated to open this year in Lake Oswego, Oregon, and Bellevue, Washington, and up to 10 more are expected to open next year.