Shoppers hungry for Black Friday deals will now have more retailers to choose from this year.
Target announced it will open its doors on Thanksgiving.
The company is one of a handful of big box retailers that hope to cash in on eager consumers looking to take advantage of deep discounts instead of a turkey dinner.
Target’s doors will open at 6 p.m. on Nov. 26, following other big names like Macy’s and Sears. Toys R Us will lead the pack by opening its doors to shoppers at 5 p.m.
Wal-Mart and Kohl’s, which were both open on Thanksgiving last year, have yet to announce their store hours.
While some are hoping their early shopping hours will boost sales, other retailers are giving employees a chance to stay away from the crowds by letting them stay home.
Clothing retailer H&M, which has opened on Thanksgiving in the past, said it will remain closed this year.
“H&M is announcing that U.S. stores will be closed on Thanksgiving Day to give store employees the opportunity to spend the holiday with friends and family,” a company press release said Monday.
REI said it will skip Black Friday entirely. According to its website, “the outdoors, and the website are always open.”