Coffee drinkers might soon reconsider splurging on 460-calorie Java Chip Frappuccino at Starbucks.
Beginning next week, the coffee giant will post calorie counts on their menu boards, getting ahead of the federal menu-labeling requirements that will go into effect later this year.
The company’s decision follows its recent smoking ban within 25 feet of stores. These moves demonstrate Starbucks commitment to becoming a health-conscious leader in the food and beverage industry.
It seems as if the change will be a win-win for customers, according to two departments. The Stanford Graduate School of Business found that when calorie information was posted, consumers ordered items with 6 percent fewer calories.
“We are encouraged by the findings highlighted in the Stanford study that show posting calories can have a positive impact on an individual's daily caloric intake,” Starbucks spokeswoman Linda Mills said.
Additionally, market research firm NPD Group found that consumers spent 20 cents less on average per purchase.
So, what does this mean? Restaurants with calorie counts posted on their menu boards may be selling healthier choices to their customers, but may also be losing money in lieu of the change.