Amber Long, 26, was shot to death while walking along Front Street in Philadelphia with her mom.
More than three weeks after a young woman was murdered over her purse, the crime that rocked one of Philadelphia's trendiest neighborhoods remains unsolved.
The local police union hopes an extra $10,000 changes that.
On Monday, Philadelphia Lodge 5 Fraternal Order of Police announced a $10,000 increase to the reward for finding Amber Long's killer.
Long, a 26-year-old architect, was walking with her mother Stephanie along the 900 block of Front Street in the Northern Liberties section of the city around 10:35 p.m. on Jan. 19 when they had their purses snatched by two men.
One of those men almost immediately opened fire striking Longpoint-blank in the chest. She died a short time later at the hospital.
The extra $10,000 kicked into a reward pool already standing at $37,000 comes with a catch.
To get the extra $10,000 a tipster must produce information leading to an arrest -- not necessarily a conviction -- and they must produce it by 11:59 p.m. this Sunday, according to the FOP.
Long and her mom had just gotten off the Market-Frankford El and were walking towards their car, which was parked on the street when the shooting occurred. In the days after the murder homicide detectives released surveillance video from the scene to show that Amber didn't put up a struggle when the purse was grabbed.
The city was has been offering $20,000 and the Fraternal Order of Police $10,000 for information leading to an arrest and conviction of the two men responsible for the robbery and murder. The Citizens Crime Commission kicked in an additional $7,000 for the arrest and conviction of the men responsible for killing Long.
The extra $10,000 puts to reward total up to $47,000
Anyone with information is asked to call Philadelphia Police's tipline at 215.686.TIPS.