Woman Develops Platform To Help Emerging Designers Find Retail Success - NBC 10 Philadelphia
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Woman Develops Platform To Help Emerging Designers Find Retail Success

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    Woman Develops Platform To Help Emerging Designers Find Retail Success
    Philadelphia Business Journal/Luevo.com
    Ana Caracaleanu founded Luevo.com, an e-commerce platform for emerging designers in 2013.

    Fashion Week is the biannual event for designers to impress buyers and the press with their dazzling new lines.

    But once a model struts down a Fashion Week runway, it takes months for that look to become available to the public — if it even makes it into a retail space.

    And for lesser-known, emerging designers, it is extremely costly to build up enough inventory to sell and make a profit. That bothered Ana Caracaleanu.

    "Runway events don't connect the consumer with designers," Caracaleanu said in a phone interview. "I wanted to help designers." Read full story here


    For more business stories, head to PBJ.com