Uber is launching a designated-driver program in another South Jersey township after the success of its initial launch, which cut down the number of drunk-driving related arrests by more than 60 percent.
Uber and Evesham, Burlington County, in October launched a program that gave free rides home to intoxicated residents from a number of the area's restaurants and bars. The goal was to cut down on drunken driving.
Within that three-month timeframe, Evesham Mayor Randy Brown said the area saw a 66 percent reduction in DUI arrests because of the Evesham Saving Lives program, so a pilot program has now been extended to the nearly 30,000 residents of nearby Voorhees, Camden County.
"Expanding this program to Voorhees is a sign of its success in Evesham, as well as an indication that more and more municipalities are turning to Uber for innovative solutions to their greatest policy challenges," said Ana Mahony, general manager for Uber New Jersey.
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