Two Philadelphia-region marketing and advertising agencies were chosen to help promote and drive more visitation to the Lehigh Valley.
Discover Lehigh Valley, which promotes the Lehigh and Northampton counties, chose full-service marketing agency Vault Communications of Plymouth Meeting and i76 Solutions, an advertising and technology company out of Skippack in Montgomery County, to develop and implement a marketing strategy the tourism agency hopes will "reignite tourism to the region."
Lehigh and Northampton counties include Allentown, Bethlehem, Easton and surround areas.
Lehigh Valley has about 15.2 million annual visitors, 4.6 million of which are overnight visitors, according to the tourism agency.
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