Trump Casino Offers $25K Plastic Surgery Prize

The latest casino promotion in Atlantic City gives new meaning to โ€œgoing bust.โ€

The Trump Taj Mahal Casino Resort plans to give $25,000 worth of plastic surgery to a winner from a player's card contest. The lucky one can mix and match surgeries including breast enhancements, tummy tucks, liposuction and face lifts until the total hits $25,000.

โ€œWe wanted to change the face of a typical casino promotion, and with this one we are literally doing it,โ€ said Kathleen McSweeney, senior vice president of marketing for Trump Entertainment Resorts.

โ€œMany people have something they want to change; a nip and tuck here, a lift there, but the cost of these procedures can be quite costly,โ€ McSweeney said. โ€œThis promotion will allow the winner the opportunity to get the procedures of their choice.โ€

Indeed it is. According to the website infoplasticsurgery.com, which the casinos cite in their promotion, an arm lift can cost $5,000 to $6,500; Botox treatments range from $200 to $400 per area; breast augmentation surgery costs from $5,000 to $8,000; chin or cheek implants cost $3,000 to $4,500; and liposuction can range from $2,500 to $10,000.

A face-lift costs $7,000 to $9,000; nose surgery $5,000 to $6,000; and eyelid tucks $4,000 to $5,500 (upper and lower included).

โ€œPeople often want this surgery but they're reluctant to spend their own money to do it,โ€ McSweeney said. โ€œWhether it's kids' tuition, or the mortgage or they just don't have that kind of money, this is their opportunity to get it done.โ€

Players can earn credits toward the contest from Oct. 2 through 29. The winner must be present with his or her player's card inserted into a machine when the prize is awarded on Oct. 29.

The winner can opt for the $25,000 prize in cash if he or she doesn't want the surgery.

Copyright AP - Associated Press
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