The iconic recording of "Watch the tram car, please" that is synonymous with The Wildwoods can no longer be heard on the Atlantic City boardwalk.
But the phrase is a different story.
On Friday, AC tram car operator B&B Parking deleted the recording — that's been playing on people-movers rolling along the Wildwood boardwalk for decades — from their five small trams. The move came a day after lawyers for the shore town sent a cease and desist letter demanding it be silenced.
While the recording has been changed, the phrase "Watch the tram car, please" remains — just with a different voice.
"We need something in the near-term to take care of pedestrian safety on the boardwalk," B&B Parking Vice President Tim Boland told NBC10 Jersey Shore Bureau Reporter Ted Greenberg.
The Wildwoods has been fighting for months to stop B&B from using the recording. Officials questioned how the company obtained the message.
While the recording is no longer identical, it's not clear whether The Wildwoods plan to pursue further legal action to have the phrase removed altogether.
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B&B is planning to hold a contest to find a new tram car message.
