Pennsylvania Launches Program to Promote State's Beer Brewers - NBC 10 Philadelphia

Pennsylvania Launches Program to Promote State's Beer Brewers

    processing...

    NEWSLETTERS

    Pennsylvania Launches Program to Promote State's Beer Brewers
    Nathaniel Hamilton/for NewsWorks
    Lactobacillus is a bacterial microbe that can spoil a beer if it's not caught in time. "If we're measuring lactic acid, the spoilage is too late. It's done. Your beer is finished. You're not going to remove the lactic acid," says Adam Bartles, the director of brewing operations at the Victory Brewing Company in Parksburg, Pennsylvania. Here, he shows how beer is cleaned via centrifugal force.

    Pennsylvania is giving its breweries a boost with a new marketing initiative designed to highlight local beer producers.

    Democratic Gov. Tom Wolf on Friday rolled out the PA Preferred Brews initiative, which identifies beer brewed in the state with Pennsylvania-grown ingredients.

    Officials say beer is a nearly $6 billion annual business in Pennsylvania, with more than 300 licensed breweries.

    Wolf says the new program is a way for Pennsylvania breweries to differentiate themselves in a competitive market, including a logo for licensed participants to display on their products.

    The state's craft brewers can participate if their beer is brewed in the state, meets state and federal production standards and is made from hops, grains or other products that come from Pennsylvania.