Turns out you're padding the pockets of a man who is married to one of the Liquor Control Board's top-level employees, according to the Inky. How convenient.
But there's no conflict.
Maybe the PLCB should take a look at another "let's be nicer, now" program that's not costing taxpayers a dime:
The Ritz-Carlton is training Philly's Licenses and Inspections workers (who were apparently at the bottom of the barrel when it comes to customer service) to follow the hotel company's model and motto: "We are ladies and gentlemen serving ladies and gentlemen."