Have you been wondering how the Puking Princess of Poughkeepsie can afford all of the designer purses swinging from her burnt-umber arm?
Well, it ends up that fashion powerhouses like Gucci and Coach have been allegedly sending the “Jersey Shore” train wreck expensive designer bags.
The kicker: Coach is not sending "Snickerdoodle" Coach bags. They’re sending her Gucci bags, and any other competing designer product they can put into her Guido-grabbing hands.
Who knew the strategies of Game Theory would come so naturally to the fashionistas who think a $5,000-price tag for a handbag is a reasonable marketing move?
According to New York Observer’s fashion expert Simon Doonan, an “unbranding” war has been waged among the top designers in regard to the bed-and-bar hopping Nicole Polizzi.
No company wants the boozing broad who was recently arrested for disorderly conduct (or as some describe it -- “charged with being annoying”) to champion its brand.
“Call it what you will — ‘preemptive product placement’? ‘unbranding’? — either way, it's brilliant, and it makes total sense,” Doonan writes.
“Will Gucci send her a truckload of Goyard? Will Goyard then deluge her with Valextra? (If Snookie starts carrying a Valextra bag, it is inevitable that she will malaprop the name into "Valtrex," the herpes medication. This will doubtless accelerate the inevitable preemptive strike by Casa Valextra.)”
