In an effort to combat drunk driving, a new campaign will warn drivers to “Drive Sober, or Get Pulled Over” in New Jersey and Pennsylvania, according to the Inquirer.
The National Highway Transportation Safety Administration's newest campaign will start on Friday, August 19 and last through Labor Day, reports the Inky.
The ads are geared mostly target young male drivers and motorcycle riders.
Ed Kasuba, spokesman for the Delaware River Port Authority, told the paper that police will up the number of patrols they have cruising for drunk drivers as well as up the number of sobriety check points.
The $14 million ads stem from high numbers of reported fatalities and cases involving drunk drivers in both states, according to the Inquirer.