Mom-and-Pop Shops Take Spotlight on Small Business Saturday

Hundreds of small stores in Philly, New Jersey and Delaware plan to offer their own discounts and promotions to attract holiday shoppers

Saturday, Nov 24, 2012  |  Updated 7:33 PM EDT
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NBC10's Christine Maddela was out and about in Manayunk as shoppers participated in Small Business Saturday.

NBC10 Philadelphia - Christine Maddela

NBC10's Christine Maddela was out and about in Manayunk as shoppers participated in Small Business Saturday.

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Black Friday may have belonged to big box retailers, but owners of mom-and-pop shops across our area hope consumers think small Saturday.

Hundreds of small stores in Philly, New Jersey and Delaware are offering their own discounts and promotions to attract holiday shoppers on what's become known as Small Business Saturday.

Shoppers heading out for a new round of deals can head to the Chestnut Hill section of Philadelphia.
Several eclectic stores along Germantown Avenue  - including a toy store, antique shop and a spice store - plan  to offer customers big savings. In the coming weeks, the business district officials plan to add three new stores including a yogurt shop, a sandwich shop and a store featuring olive oils.

In Manayunk, the famous Main Street retail corridor will hold their annual celebration from 10:00 a.m. - 10:00 p.m. Retail shops and restaurants will feature special sales and discounts throughout the day.

Credit and charge card company American Express says it created the day three years ago to help small businesses struggling during the recession.

But even merchants who aren't taking part in the official promotion are seeking a boost with the holiday shopping season here. The broader hope is to keep luring back customers with personal service or more unique items that are less likely to be found at larger retailers.

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