Bare-Bottom Billboard Causes a Rumpus

Advertisement on Atlantic City Expressway offends some

A billboard on the Atlantic City Expressway bearing larger-than-life buttocks covered only by a few beads has some people thinking the picture should not be displayed where the sun does shine.

More than 100,000 people drive by the controversial billboard every day. An advertisement for the new Moonshine Follies musical at Resorts in Atlantic City, many are outraged, saying that the image is borderline pornography.

“It’s kind of disturbing,” John Naylor of Levittown, Pa., told NBC Philadelphia. “There [are] a lot of kids that are on that road.”

Keisha Howard of Pleasantville, N.J., was horrified when she drove by the daunting derriere for the first time with her 1-year-old daughter and 4-year-old son.

“I didn’t want him to see anything like that and there really was nothing I could do to stop him from looking at the billboard,” said Howard.

Dennis C. Gomes, owner, president and CEO of Resorts Casino Hotel doesn’t think the billboard is scandalous at all.

“The billboard is representative of the show and is no more provocative then many television shows,” Gomes said in a statement. “Atlantic City is very much an adult destination that continues to evolve in all facets including entertainment.”

But as long as the billboard is on the expressway, Howard will be driving a different route into town.

“My kids are learning what’s normal and what’s not normal and I don’t want them to look at this picture and think that it’s normal, because it’s not normal,” Howard said.

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