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South Street Pizza Joint Enters a New Arena

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    NEWSLETTERS

    NBC10's Tim Furlong heads to Lorenzo and Sons Pizza on South Street as the iconic pizza shop celebrates its grand reopening following a fire last year. (Published Friday, May 3, 2013)

    An iconic staple of late-night Philly food is taking its pizza to a new arena, literally.

    South Street's Lorenzo and Sons Pizza -- the late-night, big-slice, no-frills pizza place -- is set to open soon at the Wells Fargo Center in South Philadelphia.

    Comcast Spectacor (the owner of the home of the Flyers and Sixers) spokesman Ike Richman confirmed to NBC10 that Lorenzo's locations are in the works at the Wells Fargo Center. Richman said that the brick pizza ovens were in the process of being installed Friday and the stores could be ready soon.

    Lorenzo's owner Giuseppe Pulizzi tells NBC10 that it's a done deal. He hopes to personally begin training employees and doing quality control soon but that they likely won't be open for the first string of Flyers home games because he wants to ensure the product is perfect.

    Lorenzo's is basically increasing in size four fold going from its original location at 305 South Street to five total locations with four inside the Wells Fargo Center -- two located on each level of the arena, according to Pulizzi.

    But despite going mainstream the big slices will remain the same Pulizzi promised.

    "We're not going to change our product, which means that it's going to be made there -- the dough's going to be made there, the sauce is going to be made, the cheese is going to be there -- everything I do on South Street is going to be there.

    "I'll be there morning until night until we get this right," Pulizzi said. "It takes the right hands to make that pizza."

    Pulizzi said he spurned calls for creating personal pizzas and that mega slices and the 28-inch pie will be the only type of pizza they make with one exception.

    "We're going to do cheese and we're going to do pepperoni."

    At the South Street location there were no topping until the store reopened as Pulizzi launched "Toppings Tuesdays."

    News of new Lorenzo's come a little more than four months after the no-nonsense pizza paradise re-opened on South Street after more than 10 months out of business after flames tore through the beloved pizza joint in June 2012.

    Pulizzi hopes to have everything up and running in time for the Sixers season and said the stores will be open at all Wells Fargo events including Sixers, Flyers, Wings and Soul games; concerts and even the Wing Bowl.

    Pulizzi said that the price per slice will be set by Aramark.

    "It's going to be the same size, same sauce, same cheese, same everything." Pulizzi even said his same no nonsense attitude won't be left at the door when he is at the arena.

    One thing that has changed is Pulizzi's nickname. "They've been calling me 'POP.' Since my dad was like the King of Pizza so now I'm the Prince of Pizza, so I've been called 'POP.'"

    Well POP will be doing something his father never did, delivering Lorenzo's pizza -- well kind of. Besides baking pizza pies for the four in-arena locations, Pulizzi said that Lorenzo's will also be available for order to be delivered to the stadium's luxury boxes and suites.

     


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