Iconic Philadelphia Diner One of Twelve Selected for Exclusive Local Initiative | NBC 10 Philadelphia

Iconic Philadelphia Diner One of Twelve Selected for Exclusive Local Initiative

The 'Test Kitchen' program will innovate the menu and use local flavor.

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    Iconic Philadelphia Diner One of Twelve Selected for Exclusive Local Initiative
    Hard Rock Cafe

    The Hard Rock Cafe in Philadelphia is in exclusive company.

    The restaurant-venue has been chosen to be one of only 12 in the world to pilot a new companywide initiative that will support small businesses in respective local markets while pushing the brand's menu evolution forward.

    The restaurants chosen for the Test Kitchen initiative, launching July 25 in Philadelphia, will act as "the front line for Hard Rock Cafe's menu evolution," according to the company.

    The Test Kitchen program will also highlight local businesses. The fresh catch of the day menu item, for example, will use fish from Philadelphia-based Samuels Seafood Co.

    For the full scoop on the Hard Rock's new flavor, click here.


    For more business news, visit the Philadelphia Business Journal.