Gus' Replacement Ousted By Lottery

Wednesday, Dec 11, 2013  |  Updated 9:08 AM EDT
View Comments (
)
|
Email
|
Print
Gus' Replacement Ousted By Lottery

NBC10 - Dan Stamm

Looks like this Penny wasn't so lucky after all.

The perky character who promotes the Pennsylvania Lottery is being phased out. That's according to PennLive.com.
 
The red-headed spokeswoman, played by an actress, appeared in lottery commercials, billboards and other ads. But Penny apparently didn't connect with ticket buyers.
 
Instead, the Lottery has begun running a marketing campaign focusing on seniors.
 
State officials say the new ads convey how healthy, active older residents contribute to a community's well-being. Lottery proceeds fund programs for seniors.
 
Penny had replaced Gus, the popular mascot affectionately referred to as the second-most famous groundhog in Pennsylvania.
 
Gus, though, won't be coming back. Officials say he's enjoying his retirement.

Get the latest headlines sent to your inbox!
View Comments (
)
|
Email
|
Print
Leave Comments
What's New
10 Questions With
We sit down with some of the... Read more
Follow Us
Sign up to receive news and updates that matter to you.
Send Us Your Story Tips
Check Out