Gus' Replacement Ousted By Lottery

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    NEWSLETTERS

    TK
    NBC10 - Dan Stamm

    Looks like this Penny wasn't so lucky after all.

    The perky character who promotes the Pennsylvania Lottery is being phased out. That's according to PennLive.com.
     
    The red-headed spokeswoman, played by an actress, appeared in lottery commercials, billboards and other ads. But Penny apparently didn't connect with ticket buyers.
     
    Instead, the Lottery has begun running a marketing campaign focusing on seniors.
     
    State officials say the new ads convey how healthy, active older residents contribute to a community's well-being. Lottery proceeds fund programs for seniors.
     
    Penny had replaced Gus, the popular mascot affectionately referred to as the second-most famous groundhog in Pennsylvania.
     
    Gus, though, won't be coming back. Officials say he's enjoying his retirement.