Next time you get a "Hello," "Thank you" or "Come again" at your neighborhood wine store, just remember: you paid for it!
Not just the wine (or spirits) but the etiquette.
Liquor-store clerks across Pennsylvania are about to get a crash course in manners.
The Pennsylvania Liquor Control Board is spending more than $173,000 for that extra customer TLC.
Joe Conti, the PLCB's chief executive calls it "part of the renaissance" of the Liquor Board.
Somehow the word renaissance just doesn't seem to work for a state with liquor laws still stuck in the dinosaur days.
So get ready to get happy because training starts this month.
The PLCB hired Pittsburgh-based consulting firm, Solutions 21, to coach store managers about manners first. They'll train their clerks on the things like how to properly greet a customer, how to read a customer's cues and where to stand.
Let's start a collection of verbal salvos for the rationally irate: "Thank you, sir, may I have another?"