The Barnes Foundation is raising ticket prices at the new Philadelphia home of its multibillion-dollar collection of paintings by Renoir, Matisse, Picasso and others.
The price increase, from $18 to $22 for most hours of the day, goes into effect May 1. That's a year after the foundation moved the collection from its longtime home in suburban Merion.
A decade ago, the foundation sought a judge's permission to break the trust of the late pharmaceutical magnate Dr. Albert Barnes and allow the collection to relocate near Philadelphia's cultural attractions. The foundation said its endowment was exhausted and it would go broke if required to remain in Merion.
The Philadelphia Inquirer reports gallery officials hope higher prices from morning to mid-afternoon will bump visitors into the later hours, alleviating congestion and giving the collection the chance to monitor guests.
"We're seeing many more people not familiar ... with what is proper behavior," the Barnes' president and CEO Derek Gillman told the paper.
The foundation also plans to continue free admission on the first Sunday of every month except that now the free tickets will cover the entire day, reported the Inquirer.