A.C. Unveils New $20M Ad Campaign

Advertising will target gambling and non-gambling activities

By Wayne Parry
|  Tuesday, Apr 9, 2013  |  Updated 6:50 AM EDT
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A.C. Unveils New $20M Ad Campaign

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Atlantic City tourism officials will unveil a $20 million ad campaign urging people to visit the seaside gambling resort and emphasizing that it is fine after Superstorm Sandy.

New television, radio and print ads out Tuesday will encourage people to book trips to Atlantic City, highlighting the mix of things to do there, including gambling and non-gambling activities.

Boardwalk Hall will get a new 3D light and sound show for its exterior and a mobile “DO AC Roadshow” will take the campaign to other markets in the northeast including New York, Philadelphia and Baltimore.

Last year's campaign dealt almost exclusively with non-gambling activities to reintroduce Atlantic City to tourists. Gambling is being re-integrated into this year's campaign to differentiate the resort from other potential vacation destinations.

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A.C. casinos have seen a steady fall in profits as gambling has expanded in nearby states like Pennsylvania and Delaware. Last year alone the resort's gaming halls took in 27 percent less than the year before.

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