Kraft plans to remove artificial dyes from three macaroni and cheese varieties that come in kid-friendly shapes, a move that comes as people increasingly reach for foods they feel are natural.
The change doesn't affect Kraft's plain elbow-shaped macaroni and cheese with "original flavor."
The packaged food company, which also makes Oscar Mayer and Jell-O, said the revamped recipes aren't a response to a petition on Change.org that asked it to remove artificial dyes from its famous macaroni and cheese kits. That petition, posted in March, had more than 348,000 signatures on Thursday.
Kraft's new recipes, which begin shipping early next year, will be for its macaroni and cheese varieties that come in shapes; they include the SpongeBob SquarePants, Halloween and winter shapes. Two new shapes will also be added.