Sports Marketing Expert: South Jersey's Carli Lloyd 'In a Different Stratosphere' | NBC 10 Philadelphia
World Cup 2015

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Sports Marketing Expert: South Jersey's Carli Lloyd 'In a Different Stratosphere'

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    NEWSLETTERS

    Burlington County native Carli Lloyd scored the first hat trick in Women's World Cup final history. Comcast Sportsnet's Danny Pommells has more on the local athlete's inspired by the big win. (Published Monday, July 6, 2015)

    Carli Lloyd's three-goal performance that led the U.S. Women’s team to a World Cup championship is expected to make the South Jersey native a popular target for lucrative product endorsement deals and speaking engagements, according to sports marketing experts.

    “She was certainly a well-known name in the community before this, but what happened yesterday puts her in a different stratosphere,” said Haynes Hendrickson, president of Turnkey Intelligence, a subsidiary of Turnkey Sports & Entertainment in Haddonfield, N.J.

    Prior to the World Cup finals against Japan, Lloyd, who hails from Delran, N.J., scored the gold medal-winning goals in the finals of both the 2008 Summer Olympics and the 2012 Summer Olympics.

    Read the full story here.


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