This holiday season, NBC10 and television stations nationwide are banding together to help stop drunk driving. It’s all part of Project Roadblock, a voluntary PSA initiative solely for local broadcast TV stations. This multiplatform, anti-drunk-driving campaign runs during one of the deadliest auto-fatality weeks of the year, the holiday week of Dec. 26, and culminates with a concentrated roadblock of on-air spots, texts and tweets on New Year's Eve.
Now in its ninth year, Project Roadblock continues to demonstrate the power of local broadcast television to influence, persuade and affect social behavior, and TV broadcasters’ commitment to the safety of their communities.
Project Roadblock is the largest annual station-supported initiative in support of a single PSA campaign. It does not replace other PSA commitments that TV stations proudly support.
For more information on the dangers of drunk driving, and how to take pro-active steps to stop it, click on the following links: