Force Friday in Philadelphia | NBC 10 Philadelphia
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Force Friday in Philadelphia

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    AP
    Star Wars fans shop at a toy store at midnight in Hong Kong, Friday, Sept. 4, 2015 as part of the global event called "Force Friday" to release new Star Wars toys and other merchandise of the new movie "Star Wars: The Force Awakens". The massive marketing blitz spans all kinds of media and included an 18-hour global “unboxing” streamed live on YouTube. (AP Photo/Kin Cheung)

    The release of the new Star Wars movie may still be months off, but Disney is unleashing its full marketing "Force" behind the launch of hundreds of toys and other items related to the film.

    The massive marketing blitz, which Disney has named "Force Friday," spans all kinds of media and includes an 18-hour global "unboxing" streamed live on YouTube. Meanwhile, major toy retailers plan to be open and hold special events when the toys first became available just after midnight Friday.

    The marketing push behind "Star Wars: Episode VII - The Force Awakens," is unique because it's so far ahead of the movie's U.S. release, 116 days to be exact. But analysts say it can work because Star Wars is such a popular franchise.

    People in the Philadelphia area are sharing their experiences on social media. 

    Force Friday

    [PHI] Force Friday
    Disney unvailed new Star Wars toys today, calling it Force Friday. (Published Friday, Sept. 4, 2015)