Big changes are in store for Philadelphia's annual July 4 celebration, Wawa Welcome America!, including Comcast NBCUniversal taking over as the event's new broadcast partner, event organizers announced.
NBC10, Telemundo62, Cozi TV and TeleXitos will be the regional broadcaster and events will also be live-streamed on the NBC10 and Telemundo62 websites, mobile apps and available via Xfinity On Demand on television.
The festival runs from June 27 through July 4.
Organizers also announced that Live Nation would have an expanded role in the musical production of the festival.
More than 500,000 people are expected at the eight-day event, which is the largest free festival in the country.
“We are thrilled to be the presenting sponsor of Philadelphia’s iconic celebration of America’s independence,” said David L. Cohen, senior executive vice president at Comcast Corporation. “Through the combined assets of Comcast NBCUniversal, including multiple live broadcasts on NBC10 and Telemundo 62, plus extensive content available on Xfinity On Demand, Philadelphians across the region will be able to experience the festivities on television and online like never before.”
President and General Manager of NBC10 and Telemundo 62 Ric Harris also touted the diversity of Comcast NBCUniversal's local brands in expanding the potential audience for the massive celebration of America's founding.
“NBC10 and Telemundo62 are proud to be part of this exciting new partnership between Wawa Welcome America and Comcast NBCUniversal," Harris said. "Our ability to reach and engage multicultural and multigenerational audiences will help make this event the most important celebration of our nation’s birthday.”
Comcast is the parent company of NBC10.