'Celebrity Apprentice' Gave This Philly Tech Company a Much-Needed Boost | NBC 10 Philadelphia

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'Celebrity Apprentice' Gave This Philly Tech Company a Much-Needed Boost

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    PBJ
    Kate Gosselin, Vivica A. Fox and Comcast exec David Cohen at the "Celebrity Apprentice" watch party on Monday at the Comcast Center.

    Center City-based Neat Co. got some airtime on the NBC reality show "Celebrity Apprentice" Monday night. The show's contestants were assigned a task to create a TV ad boasting Neat's cloud-based Smart Organization Systems. The winner got $40,000 ($20,000 of which was from Neat) to contribute to the charity of choice.

    Neat's Chief Marketing Officer Evan Kramer and Rafi Spero, a co-founder of Neat, appeared in the episode. They announced the celebrity contestants' tasks and judged them on their execution.

    The airing created a national buzz around Neat, Kramer said. And it couldn't have come at a better time.

    Read full story here.


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