Not content to make us all better people in 5 minutes, inspire orange and blue panties, reduce children in the Philipines, and introduce us to the world's shiniest man-nipple, the Tebow juggernaut is taking up 30 seconds of the most expensive air time of the year.
Yep, just days after being eligible, Tim Tebow will be appearing in a Super Bowl commercial.
The ad, filmed for Denver-based Christian organization Focus on the Family, will feature Tebow and his mother speaking on the theme "Celebrate Family, Celebrate Life." Focus on the Family isn't providing details, but the Tebows are expected to tell the story of mom Pam's pregnancy with Tim, when illness on the mission field prompted doctors to recommend she abort her son.
(Spoiler alert: she decided against it.)
"Tim and Pam share our respect for life and our passion for helping families thrive," said Focus on the Family president and CEO Jim Daly. "Focus on the Family is about... strengthening families by empowering them with the tools they need to live lives rooted in morals and values."
The ad, which runs in a time slot estimated to cost between $2.5 and $2.8 million, was paid not from Focus on the Family's general funds but with support from folks Daly calls "very generous and committed friends."
It comes, he says, at a time when "families need to be inspired." We take it he doesn't mean in the way that 2008 Gators offense had a Barry White-like effect on our Florida-loving friends.
Whatever Tebow's personal convictions, this is America -- so if a group wants to advocate marriage between hot air balloons or promote a hot dog for president at halftime, they darn well can. The alarming part is that Tim Tebow is now free to sign endoresment deals with or speak for anyone and everyone, and if some of us thought his college persona was overexposed, well...AND SO IT BEGINS.