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Snoop Dogg Rebrands as Snoopzilla For New Album

By Colin Bertram
|  Thursday, Oct 17, 2013  |  Updated 12:43 PM EDT
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Snoop Dogg attends the BET Hip Hop Awards 2013 on Sept. 28, 2013 in Atlanta.

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First came Snoop Doggy Dogg, then Snoop Dogg, Snoop Lion, and now Snoopzilla.

The rapper and singer-songwriter (real name Calvin Cordozar Broadus, Jr.) has changed up his moniker once again for a new collaborative album titled 7 Days of Funk.

Recorded alongside groove singer and DJ Dam-Funk, the album is set to drop on Dec. 10 with the first single, "Faden Away," released Thursday on iTunes.

"I've had funk influences in my music my whole career," Snoopzilla said in a press release. "Dam-Funk is cold. He's keeping the funk alive and I knew I had to get down with him." 7 Days of Funk will feature cameos from Snoop's Tha Dogg Pound cohorts Daz and Kurupt and drummer-singer Steve Arrington, a recent Dam-Funk collaborator.

Dam-Funk is the one-man project of Los Angeles's Damon Riddick. 7 Days of Funk is the second pairing for the duo who first collaborated in 2011 when Snoop invited Dam-Funk onstage during a performance at the SXSW festival in Austen, TX.

"Snoop knew what I was thinking without me having to articulate it," said Dam-Funk of the new album. "That's how you know when you gel artistically with someone. These beats were made for him and he laid down some of the smoothest harmonies and melodies I've ever heard. It's hip-hop, but you can also hear what we grew up on, from Zapp to Evelyn 'Champagne' King and Patrice Rushen.

Snoop's new title has no connection to the giant fictional lizard that loves to terrorize Japan. Instead, it's an homage to legendary funk bassist Bootsy Collins, who has recorded under the nickname Bootzilla.

Snoopzilla and Dam-Funk discuss their collaboration below. (Please note the video contains expletives and other strong language.)

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