“Go Kill Hitler on Christmas!”

A Nazi-filled Christmas is not an easy sell. That's just one of the challenges Tom Cruise faces with his new World War II thriller "Valkyrie," which opens Dec. 25. In the film, which portrays the seldom-recalled German resistance to Adolf Hitler, Cruise plays would-be Hitler assassin Col. Claus von Stauffenberg.

It's a risky film to make and not just because of the sensitive subject matter. Cruise has been trying to rehabilitate his image — and few PR experts regularly advise donning a German army uniform to engender warm feelings.

On the other hand, "Valkyrie" is also a serious, suspenseful film. Can it help put Cruise back on top?

In a recent interview, Cruise and director Bryan Singer downplayed the bad pre-release buzz for "Valkyrie."

The film's release date repeatedly changed. Early ads showing the similar appearance of an eye-patched Cruise and Stauffenberg were mocked online. At one point, German Defense Ministry officials said the production couldn't shoot at Berlin's Benderblock memorial to the Nazi resistance because of Cruise's beliefs in Scientology — which isn't recognized as a religion in Germany. (The statements were quickly recanted and shooting went forward.)

Cruise, 46, is familiar with uncontrollable spirals of bad publicity — and not just in the last few tumultuous years. He has long been dogged by rumors about his personal life and has been through productions (like 1988's "Rain Man," he points out) that seemed doomed before they were released.

"It's nice to be able to have people talk about the film, as opposed to us reading about the film," Cruise said. "It is what it is. And I understand it. I do understand it."

His recent bout of bad publicity started with that fateful appearance on Oprah Winfrey's show in 2005. Then there was the awkward interview with "Today" show host Matt Lauer. The following year, Paramount Pictures severed its 14-year relationship with him.

"As I've said, I want an adventurous life," said Cruise. "And yet I've gotten a little bit more adventure than I bargained for."

A rebound is fully in the works. Cruise revisited Winfrey — the scene of the sofa — earlier this year. On Monday, he publicly patched things up with Lauer. He started his own Web site, too.

And last week, he received a Golden Globe nomination for his hilarious performance in Ben Stiller's raunchy summer comedy "Tropic Thunder," in which he plays a dirty-dancing, foul-mouthed studio head.

With producer Paula Wagner, Cruise reformed the United Artists film studio as a boutique label for MGM. Their first film for UA, last year's "Lions for Lambs," was a critical and box-office failure and Wagner exited as chief executive officer in August. The more expensive "Valkyrie" — reportedly made for $90 million, though Singer said $75 million is more accurate — is a considerable gamble for both UA and Cruise.

He jokes at the predicament: "Go kill Hitler on Christmas!"A Nazi-filled Christmas is not an easy sell. That's just one of the challenges Tom Cruise faces with his new World War II thriller "Valkyrie," which opens Dec. 25. In the film, which portrays the seldom-recalled German resistance to Adolf Hitler, Cruise plays would-be Hitler assassin Col. Claus von Stauffenberg.

It's a risky film to make and not just because of the sensitive subject matter. Cruise has been trying to rehabilitate his image — and few PR experts regularly advise donning a German army uniform to engender warm feelings.

On the other hand, "Valkyrie" is also a serious, suspenseful film. Can it help put Cruise back on top?

In a recent interview, Cruise and director Bryan Singer downplayed the bad pre-release buzz for "Valkyrie."

The film's release date repeatedly changed. Early ads showing the similar appearance of an eye-patched Cruise and Stauffenberg were mocked online. At one point, German Defense Ministry officials said the production couldn't shoot at Berlin's Benderblock memorial to the Nazi resistance because of Cruise's beliefs in Scientology — which isn't recognized as a religion in Germany. (The statements were quickly recanted and shooting went forward.)

Cruise, 46, is familiar with uncontrollable spirals of bad publicity — and not just in the last few tumultuous years. He has long been dogged by rumors about his personal life and has been through productions (like 1988's "Rain Man," he points out) that seemed doomed before they were released.

"It's nice to be able to have people talk about the film, as opposed to us reading about the film," Cruise said. "It is what it is. And I understand it. I do understand it."

His recent bout of bad publicity started with that fateful appearance on Oprah Winfrey's show in 2005. Then there was the awkward interview with "Today" show host Matt Lauer. The following year, Paramount Pictures severed its 14-year relationship with him.

"As I've said, I want an adventurous life," said Cruise. "And yet I've gotten a little bit more adventure than I bargained for."

A rebound is fully in the works. Cruise revisited Winfrey — the scene of the sofa — earlier this year. On Monday, he publicly patched things up with Lauer. He started his own Web site, too.

And last week, he received a Golden Globe nomination for his hilarious performance in Ben Stiller's raunchy summer comedy "Tropic Thunder," in which he plays a dirty-dancing, foul-mouthed studio head.

With producer Paula Wagner, Cruise reformed the United Artists film studio as a boutique label for MGM. Their first film for UA, last year's "Lions for Lambs," was a critical and box-office failure and Wagner exited as chief executive officer in August. The more expensive "Valkyrie" — reportedly made for $90 million, though Singer said $75 million is more accurate — is a considerable gamble for both UA and Cruise.

He jokes at the predicament: "Go kill Hitler on Christmas!"