First Look: Britney Spears for Candie's
The pop singer's new ads feature fur vests and pink hay bales
By LAUREL PINSON
Updated 9:16 AM EDT, Wed, Jul 8, 2009
Britney's back! (Er, again!) Candie's announced today that the pop singer would be booked for a second go-around as the face of the Kohl's exclusive Candie's label. According to Iconix’s chief marketing officer, Dari Marder, they really saw Spears's influence on sales at Kohl's this past season: "It is all very, very positive." Who says Britney can't sell anymore?
The new campaign will launch in time for the back-to-school rush, and will feature footage from Britney's relatively unseen "Radar" video, which Rolling Stone snidely remarked barely registered "a bleep" when it was unveiled last week. In fact, the video was only posted on Britney's YouTube channel less than 24 hours ago (most likely in anticipation of the announcement).
People got first dibs on the new images from the shoot, which features Britney posing against a backdrop of Easter Egg-pink hay bales wearing an array of fall duds, from a bohemian-looking fur vest paired buckled boots to a rather prim plaid dress. We have to admit, she looks pretty good.
First Published: Jul 7, 2009 11:36 AM EDT on NBC New York
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